Ishteyaque Amjad

Ishteyaque Amjad, Vice President PAFI, is the Vice President, Public Affairs & Communications (PAC) at Coca-Cola India and South West Asia. He spearheads the practice and his charter includes government relations, policy advocacy, communications and sustainability. With a career spanning more than two decades, Ishteyaque has had the opportunity to work across a diverse set of industries through stints in organizations such as Cargill, HCL and Essar Group.

As one of India’s leading practitioners of public/corporate affairs, Ishteyaque is passionate about social issues and is a strong advocate for deploying business solutions to address societal challenges. He is often described as someone with a capitalist’s mind and an activist’s heart!

Ishteyaque serves on the board of management for TERI University. He has led the initiative of India Food Banking Network in its formative years and advises m.Paani, an award-winning enterprise to bring

social changes in India. He graduated with a Bachelors degree in Economics from Aligarh Muslim University and is also an alumnus of the Indian Military Academy, Dehradun.

With a flair for words, Ishteyaque prefers poetry and anecdotes as the perfect medium for storytelling.  A skill he exercises often during fun Friday evenings with his two boys, sipping a Coke Zero ‘on the rocks’ and a slice of lemon.