Prema Sagar

Prema Sagar is the founding President and co-founder of the Public Affairs Forum of India (PAFI).

Prema, Chief Executive Officer and Founder, Genesis bcw is an entrepreneur, an ideas person, a pioneer and passionately creative, Prema has led Genesis BCW since she founded it 26 years ago. Back then, the Indian economy was just opening up and companies were just beginning to hear about public relations. Genesis BCW has since then been pushing boundaries, using curiosity, vision, drive and integrity, to invent new and integrated communications products and services to meet evolving client needs.

Always one to foster collaboration, Prema is the Founder-President of the Public Relations Consultants Association of India (PRCAI), an organisation that encourages the sharing of best practices in the industry. She is also the President and Founding Member of the Public Affairs Forum of India (PAFI), which was created to bring the same level of collaboration and knowledge sharing in the public affairs realm.

Recognising her impact on the industry, Prema has been felicitated with the Individual Achievement SABRE Award at Asia-Pacific SABRE Awards 2017. She has also been recognised by PRWeek among the most influential PR professionals as part of the Global Power Book 2016. She was named among the 50 most influential people in PR in their Asia Power List 2014 and has featured for eight consecutive years by the Impact magazine among the 50 Most Influential Women in India in the field of media, marketing and advertising. She is also on the board of the India Brand Equity Forum (IBEF). Prema was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She has also been part of the jury for the Holmes Report’s SABRE Awards as well as the PRWeek Awards. She was inducted into the ‘ICCO Hall of Fame’ in October 2005, the first Asian to receive this rare honour, joining a select group of global personalities.

Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to facilitate medical treatment for critically ill, under-privileged children with congenital heart defects.