Prema Sagar is the founding President and co-founder of the Public Affairs Forum of India (PAFI).
Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, Prema established Genesis Public Relations, in November of 1992, which mirrors the journey of India’s most trusted public relations and public affairs firm. In 2008, Genesis Public Relations was ranked as ‘India Consultancy of the Year’ by The Holmes Report. Prema has played a leadership role in the industry demonstrated in her role as the Founding President of the Public Relations Consultants Association of India (www.prcai.org), Council Member for India of the International Public Relations Association (www.ipra.org) and has been member of the global Board of Management of the International Communication Consultancies Organisation (www.iccopr.com).
Prema was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She was in Oct 2005 inducted into the ‘ICCO Hall of Fame’, the first Asian to receive this rare honour, joining a select group of global personalities including Harold Burson, founding Chairman, Burson-Marsteller, John D. Graham, Chairman & CEO, Fleishman-Hillard and Daniel Edelman, Founder and Chairman of Edelman.