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Director, PAFI

Devneeta Pahuja

With over 30 Plus years of experience in marketing, communications, and reputation management, Devneeta has established herself as a seasoned professional, adept at brand management, strategic media relations, corporate branding, and employee engagement. She possesses extensive expertise in CSR programs, internal communications, crisis management, and utilizing social media to drive business and communication objectives. A strong advocate of storytelling, she believes in its power to enhance brand reputation and engage diverse audiences effectively.

Devneeta has been working as a consultant with Public Affairs Forum of India (PAFI) as Director, where she is responsible for managing strategic initiatives, engaging with various stakeholders to enhance PAFI’s profile and oversee the communication of the association. Prior to this, she held several leadership roles in various organizations, where her work involved managing media relations, leading the development of the company’s annual reports, and amplifying corporate citizenship efforts.

Devneeta’s career also includes significant contributions across the sectors from switchgear to FMCG to technology, few of these organizations include, Schneider Electrics, Sun Pharmaceuticals, Havell’s India Ltd and HCLtech, where she was responsible for leading communication campaigns, handling crisis situations, and building relationships with key industry bodies. Her experience in managing global media relations and working closely with stakeholders across various industries has made her a trusted leader in the field of corporate communications.